Brazil Rises As Confectionery Market Hot Spot

Santa Helena
Both snacking and industrial nuts are produced by Brazilian supplier Santa Helena.

Rio De Janeiro — As the eyes of the world are on Brazil with the Olympic games this summer, so too are the eyes of the confectionery world, which sees a growing market from the South American country.

Brazil is the sixth largest confectionery market in the world and the fifth largest in chocolate and sweets segments, according to the Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry (ABICAB). The industry has grown in recent years to represent $8 billion in annual revenue for the country through 740,000 tons of chocolate and 378,000 tons of non-chocolate candy production annually. The confectionery market in Brazil directly employs approximately 60,000 people.

In comparison, the U.S. employs 55,000 people directly and 556,000 jobs indirectly through suppliers and retailers, while generating some $35 billion in annual revenue, according to NCA’s 2015 Confectionery Industry Economic Profile.

ABICAB reports Brazil’s success in the market indicates there are opportunities to win over consumers in the international market, especially with an expected 3 percent growth in exports projected for 2017.

Embare manufactures a full range of caramels and exports them to 45 countries.

“Outside of Brazil we sell our entire portfolio of sweets and snacks, and our Paçoquita is present in countries in Europe, the United States and Japan,” says Mirella Figueiredo, export manager at Santa Helena, a 74-year-old peanut, snack and confectionery producer based in Brazil.

Another Brazilian manufacturer with a long history is Chocolates Garoto S.A., founded in 1929. The company, owned by Nestle S.A., has a diverse product line of tablets, bars, batons, bon bons and cocoa powder. Garoto manufactures 3.4 million Serenata de Amor chocolate bon bons per day.

Embaré Indústrias Alimentícias S.A. manufactures dairy products — powdered milk, milk cream, milk jam, butter — and caramels. The company’s range includes fruit-flavored chewy candy, toffees and milk caramels in flavors such as coconut, chocolate and yogurt. The 81-year-old family-owned company uses 2.4 million liters of milk every day to produce around 2,000 tons of caramels per month. CST