Hershey, PA — Michele Buck, currently executive vice-president and CCO for The Hershey Co., will take over John P. Bilbrey’s positions of president and CEO as he is set to retire.
Buck, who will step into the new role officially on March 1, has been with the candymaker since 2005, and has spearheaded development and execution of many successful growth initiatives and strategic shifts, according to the company.
She was instrumental in the Krave jerky and barkThins acquisitions, which expanded Hershey’s portfolio of snacking items. Further, Buck helped the company substantially grow its core confections portfolio as Hershey moved from a supply to demand-driven business model, the candymaker reports.
“Michele is a proven leader who, during 11 years at Hershey and more than 25 years as an executive in the consumer packaged goods industry, has a demonstrated track record of building brands consumers love while bringing out the best in employees amid a rapidly changing business environment,” says Bilbrey. “She has consistently displayed a keen sense for how to grow our iconic brands. The unanimous vote by the board is a testament to the confidence we have in Michele as the next leader of this great company.”
Bilbrey will remain with the candymaker, serving as non-executive chairman of the board, Hershey reports.