Buxton Takes Over As Perfetti Van Melle President & CEO

Sylvia Buxton, Perfetti Van Melle North America

Erlanger, KY Sylvia Buxton is taking the reins as president and CEO of Perfetti Van Melle North America, succeeding Mehmet Yuksek, who announced last month he was leaving the company. Buxton’s appointment is effective August 17.

Buxton has been with Perfetti Van Melle since 2016, when she became vice-president of marketing, leading the strategy for the Airheads and Mentos brands.

She has more than 30 years of CPG experience, working at The Hershey Co. in roles including global brand director for Brookside chocolate and senior director of Americas chocolate. Buxton also worked in marketing at Reckitt & Colman in Canada.

Recognizing the appointment, Sameer Suneja, Global CEO of Perfetti Van Melle, said: “It is a pleasure to appoint Sylvia Buxton, from within our own global pool of executive talent, as successor to Mehmet Yuksek. We are confident that, together with the leadership team in North America, she will continue to grow our business and strengthen our market position in North America.”

Perfetti Van Melle manufactures and markets non-chocolate confectionery and gum products in more than 150 countries under brand names including Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivident, Airheads, Happydent and Big Babol. C&ST