Candy Advertising Spend Increases

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New York — Candy advertising spending is up by $14.1 million to $367.2 million in 2009, with non-chocolates experiencing the highest growth, according to TNS Media Intelligence.

A reported $47.7 million was spent on advertising for non-chocolate candy, an $18 million increase compared with 2008. More than $15.8 million was spent on advertising for chewy fruit candy, a $4.6 million increase from $11.2 million in 2008.

In addition, candy and mints not included in other areas of the study racked up $50 million in advertising dollars — a more than 50 percent increase compared with 2008. According to the report, breath mints and drops totaled $17.5 million in advertising, compared with $21.8 million in 2008.

In the chocolate sector, $101 million was spent on advertising for chocolate candy bars, a decrease from $111.8 million in 2008. For non-bar chocolate candy, spend totaled $120.3 million compared with last year’s $148.4 million, according to TNS.

Looking at food overall, including candy, spend on advertising was $4.5 billion between January and September 2009, a 2.2 percent decline from the same period the previous year, according to the report. Internet display and free standing inserts posted spending increases, while cable, magazine, newspapers and radio showed declines.

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