Celebrity Chef DeLaurentiis Partners With Simply 7


Houston — Simply 7 Snacks, LLC has teamed up with celebrity chef Giada De Laurentiis to introduce Simply 7 With Giada Margherita Pizza popcorn. According to the company, the flavor evokes the traditional taste of the pizza including notes of tomatoes, mozzarella cheese and a sprinkling of herbs.

“We wanted to give consumers what they are looking for: a savory flavor while also staying true to who we are by using simple, real ingredients and nothing artificial,” says Simply7 President and CEO Rashim Oberoi. “We always prioritize taste and this flavor truly compliments the lightness of our popcorn. We also continue to be inspired by Giada’s Italian heritage, so the Margherita Pizza flavor was a natural extension.”

The product contributes to the Fund Her Farm initiative De Laurentiis and Simply7 founded to bring awareness and support to female farmers in the U.S. In 2018, Simply7 partnered with a female farmer located in Illinois who grew nearly 75 percent of the brand’s blue popcorn and is expected to be in production later this year; making the initiative one step closer to its goal of 100 percent sourced.

The company claims the product is made with non-GMO blue and red popcorn and is available in three other flavors: Sicilian sea salt & olive oil, parmesan cheese and butter. Each flavor is gluten free, kosher, free from major allergens and has 20 percent less fat than other similar product, the company maintains.

The product is available in 4.4-ounce bags with a SRP range of $2.99 to $3.49. C&ST