Changes Made In Hershey Executive Management Team


Hershey, PA — The Hershey Co. is adding four individuals to its executive management team, according to Michele Buck, chairman, president and CEO of the company.

“Our strong momentum over the course of 2019 positions the company well as we plan for 2020,” says Buck. “Today’s announced leadership changes further support our growth trajectory and reflect the confidence I have in our talent development process. Hershey continues to advance its vision of becoming an innovative snacking powerhouse, and these executive changes elevate proven commercial operators into leadership roles that will create strong business continuity, enhance strategic and analytical expertise, and bring fresh perspectives to take our business to the next level of sustainable growth.”

Chuck Raup, currently vice-president, U.S. CMG, has been promoted to president, U.S., where he will lead the company’s U.S. business. He will be responsible for driving growth for the company across traditional and digital channels, the company notes. Raup has been with the confectioner for 10 year, most recently leading the turnaround of the core U.S. business. He has experience leading snacking operations across candy, mint and gum and previously led the company’s Mexico business. Prior to joining Hershey, Raup was a marketing and operational executive with Kraft. He succeeds Todd Tillemans, who is leaving the company.

Kristen Riggs is moving from vice-president, innovation and strategic growth platforms to senior vice-president, chief growth officer. She will lead Hershey’s consumer intelligence and strategy capabilities, strategic growth platforms, marketing excellence functions, innovation, research and development, and The Hershey Experience. With 15 years at the company, she has a track record of transforming operations and cultures to drive growth and profitability, the company notes. Most recently, she led the redesign and execution of Hershey’s commercial planning operations, driving long-term incremental and sustainable growth. Riggs succeeds Mary Beth West, who is retiring.

Current vice-president, global HR Chris Scalia is being promoted to senior vice-president, chief human resources officer replacing Kevin Walling, who is leaving the company. Scalia has operated in senior executive roles leading all aspects of Hershey’s people and culture agenda including talent planning and development, data and analytics, and operational effectiveness. He joined the company in 2005 in the legal department with an expertise in labor relations and transitioned to Human Resources in 2011.

Hector de la Barreda will continue to lead the company’s Amplify snacking business as president, now reporting directly to Buck.

An additional change to the executive team is the planned retirement of Terry O’Day, senior vice-president, chief technology and data officer, effective March 31. Steve Voskuil, chief financial officer, will take on Hershey’s technology efforts, including management of the company’s information technology and enterprise resource planning initiatives, which remain on track.

Continuing in their executive leadership roles, reporting to Buck are Damien Atkins, senior vice-president, general counsel and secretary, Rohit Grover, president, international and Jason Reiman, senior vice-president, chief supply chain officer

“As we look toward future growth, we will continue to evolve as we take the business to the next level,” Buck adds. “We have a strong, talented and proven leadership team in place to hit the ground running and are confident in our 2020 plans. These appointments reaffirm our commitment to developing world-class talent within our organization. On behalf of the entire company, I would like to thank Todd, Mary Beth, Kevin and Terry for their leadership and positive impact to Hershey.” C&ST