Changing Taste Preferences, Retail Expansion To Benefit Veggie Chips Market


London — The global vegetable chips market will be energized by changing consumer taste preferences, demand for better-for-you items and expansion of the retail landscape, according to Technavio.

Flavor is an important point of differentiation for veggie chip manufacturers, and roasted or toasted, spice, beef and barbeque are the most popular varieties globally, the research company reports. In fact, barbeque is the predominate flavor for veggie chips in North America and Europe, and demand for the flavor is slowing gaining traction in the Asia-Pacific market.

To match consumer interest in better-for-you items, veggie chip manufacturers are working to introduce more wholesome ingredients and leverage optimum frying conditions, as thinly sliced vegetables absorb up to 40 percent fat during frying, according to Technavio.

Further, the expanding global retail sector will lift the sector. Additionally, large retailers such as Wal-mart Stores, Inc. and Tesco PLC are stocking an extensive variety of vegetable chip items, according to the research company, implying that manufacturers are largely dependent on those retail formats.