Confectioners Share One-Stop Digital Hub to Teach Tricks for Treating On Halloween

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Washington, D.C. (September 30, 2019) – As families gear up to go trick-or-treating, the National Confectioners Association is keeping consumers in mind with Halloween Central, a digital resource offering a variety of tools to help consumers understand the unique role that chocolate and candy can play in a happy, balanced lifestyle.

“Chocolate and candy companies play an important role in time-honored and fun holiday traditions and special moments like Halloween,” John Downs, president and CEO of NCA, said. ” As consumers enjoy chocolate and candy this Halloween season and seek to boost their emotional well-being, we are helping them manage their sugar intake and provide them with the resources they need to make informed choices.”

Halloween Central is a digital hub filled with festive facts and educational tips for embracing balance during Halloween. As nearly 90 percent of parents use Halloween as a time to talk to their children about balance and moderation, the hub also includes resources to help navigate the holiday, along with important safety tips.

Not-so-spooky findings on Halloween Central:

  1. Parents provide guidance and educate their children on moderation during the Halloween season: According to an NCA survey, 84 percent of parents monitor candy consumption or offer guidelines for their children in the days and weeks after Halloween.
  2. Chocolate and candy are an integral part of celebrating Halloween: Nearly 94 percent of Americans say that chocolate and candy make holidays like Halloween more fun.
  3. There’s no one right way to eat candy corn: A recent survey shows that while 58percent of people believe you should eat the whole piece of candy corn at once, 29 percent believe in starting with the narrow, white end. Just 13 percent of people believe in starting with the wider yellow end when enjoying a piece of candy corn.

America’s chocolate and candy companies are committed to providing consumers with information, options, and support as they enjoy their favorite treats this Halloween and throughout the year. This effort is part of a five-year commitment alongside the Partnership for a Healthier America, in which leading confectioners have pledged to include more options in smaller pack sizes with calorie information on the front of the pack.

For more information about chocolate and candy during the Halloween season, as well as safety tips, sweet insights and fun graphics, please visit AlwaysATreat.com/HalloweenCentral and follow NCA on Twitter, Instagram and Facebook.

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About the National Confectioners Association (NCA)
The National Confectioners Association is the trade organization that advances, protects and promotes chocolate, candy, gum and mints, and the companies that make these special treats. As the leading association for the U.S. confectionery industry, NCA helps ensure the public understands and appreciates the unique role that chocolate and candy can play in a happy, balanced lifestyle. Confections are produced in all 50 states, creating jobs for approximately 54,000 workers in more than 1,300 manufacturing facilities across the country. For every job created in confectionery manufacturing, another ten are supported in related industries. In total, more than 607,000 American jobs are supported by the U.S. confectionery industry. America’s leading chocolate and candy companies support the Always A Treat Initiative, a commitment to transparency, portion guidance and choice, and consumer education. Learn more at CandyUSA.com, or follow NCA on Facebook, Twitter and Instagram.