Rockville, MD — In addition to providing retailers with incremental opportunities, seasonal chocolates are seeing more demand from consumers, according to Packaged Facts. Nearly 40 percent of shoppers bought from the segment this year, up from 27 percent in 2014.
Further, it’s not just the big four holidays that offer sales growth opportunities, as 2016 saw an influx of items geared toward overall summer and autumn seasons, the researcher reports.
“It can be a challenge for candy marketers to advertise support between new product launches and existing brands, as well as addressing the seasonality of certain products,” says David Sprinkle, research director. “But successful brands understand the need to support seasonal products during key holidays and gift-giving occasions. These companies typically make seasonal offerings a mainstay of their marketing strategies.”
The growth of premium chocolate is also impacting the seasonal market, according to Packaged Facts, as consumers are increasingly trading up for certain gift-giving holidays, particularly Easter and Christmas.