Hackettstown, NJ — English Toffee M&M’s will join the brand’s line up later this month following consumers selecting the variety through Mars Wrigley Confectionery U.S., LLC’s 2019 Flavor Vote campaign.
The newest flavor combines sweet toffee and peanut covered in milk chocolate and the brand’s signature candy shell, the company reports. English Toffee beat out Mexican Jalapeño and Thai Coconut Peanut in the internationally themed campaign.
“We love inviting our fans to partake in the flavor innovation process and influence the M&M’S products they see on shelves,” says Allison Miazga-Bedrick, M&M’s brand director. “We were thrilled to see so many of our passionate fans engage in the campaign and cast their votes, with English Toffee Peanut as the overwhelming fan-favorite!”
English Toffee Peanut M&M’s are available in 3.27-ounce packs, which ship six 24-ct cartons per case, and nine-ounce standup pouches that ship eight per case. C&ST