San Bernardino, CA — Country Archer Jerky Co., a manufacturer of clean-ingredient jerky and meat sticks, is opening a marketing headquarters in Los Angeles, which will be managed by Jeff Wong, the company’s new vice-president of marketing. Wong is a former marketing director for PepsiCo. The company’s manufacturing facility will continue to operate in San Bernardino.
According to the company, Los Angeles offers opportunities for the brand to immerse itself in key cultural moments, lead the way in emerging flavor movements and stay at the forefront of consumer trends. The marketing team plans to transition to an office near Chinatown at this month.
“LA is well-known for its global fusion of flavors and cultures, as well as the hotbed for progressive wellness,” says Country Archer Co-Founder and CEO Eugene Kang. “We’re thrilled to call LA home for our new marketing headquarters, as the culture and community here lend themselves well to driving future innovation and inspiring novel flavors. We’re a bold, high-energy and visionary team, so I’m eager to hit the ground running in LA and see our next phase of growth materialize with Jeff at the marketing helm.”
Wong steps into the vice-president of marketing role with vast CPG experience in food and beverage at PepsiCo and Unilever. Having led strategy, innovation and design for brands including Naked Juice and KeVita, Wong plans to continue elevating Country Archer’s unique jerky and meat stick offerings, as well as further showcase the brand as a trailblazer in the jerky and meat snack category, the company says. C&ST