Digital Promotion To Lift Private Label Sales Globally


Dublin — Growing digitization for private label food promotions are expected to drive the worldwide market, which is estimated to grow 7.26 percent by 2021, according to Research and Markets.

As competition at retail increases, merchants are making greater efforts to promote their products using technology, according to the research company.

While more emphasis is being put on promotion, affordability will remain the major market mover for private label items. With marketing costs ranging from zero to minimal, Research and Markets reports private label products typically cost 25 percent to 30 percent less than national brands.