Digitally Printed Packs Support Launch Of Chocolate Bar Line

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Cleveland — A new chocolate bar line from Chocolate Chocolate Chocolate Co. is set to take a bite out of the growing chocolate bar market by launching 10 uniquely flavored products. According to the company, to reflect its brand’s identity, the packaging needed to exude a “craft” image – artisan, handmade and high-quality.

“We take pride in making a premium product, but packaging is what the customer will interpret first,” says Dan Abel Jr., VP operations at Chocolate Chocolate Chocolate, a 35-year old chocolate manufacturer based in St. Louis. “We need to make that hook and get the customer to pick our bars up.”

img_1098For this, the team at Chocolate Chocolate Chocolate called on Tap Packaging Solutions, a packaging designer and manufacturer, to print 10 versions of the folding cartons that would be used for the line. The packs were printed digitally on Tap’s HP Indigo 30000. Abel says the flexibility of printing the cartons digitally was the perfect solution for the company because of the unpredictability of launching a new product.

“Packaging has absolutely had to do with our growth,” he says. “I used to prefer traditional printing, but with the quality of [Tap’s] HP Indigo Digital Press, it just amazes me what it has done.”

“Always keep developing,” he says. “As soon as you stop innovating, you’re done. So we love to keep coming up with new products and innovating. It’s just part of our everyday jobs.”

“The packaging came in on budget, and the quality was beautiful,” Abel says. “The term warehousing, inventory and cash flow, everything together was just a great partnership. I can tell Tap has the experience to bring the first draft to the table of what we want to run with.”

Entering the bar market has meant major changes at Chocolate Chocolate Chocolate, including installing high-end automated production equipment from Switzerland. However the company still maintains its original technique, based in the craft method of making chocolate – hand topping, hand decorating, and stirring the fillings in copper kettles. Their approach uses only natural, clean ingredients, and the sugar and chocolate they use is trade certified.

“The bar line is going to be the biggest thing we’ve ever done,” Abel says. “We run 12 bars per minute — that’s our pace without even pushing it — it could go faster.”

Stylized with “abstract” photography, numbering and strategic use of color for visual merchandising, the packaging Chocolate Chocolate Chocolate’s creative team chose shied away from sheen and embossing to correspond with the craft branding. The packaging also convey the company motto: “changing the world with chocolate.” Abel points out 20 percent of the plant’s energy is solar powered, and all of its cardboard is recycled or donated to a shelter workshop.

The Abel family, founders and owners of Chocolate Chocolate Chocolate, are a dedicated group of creative business professionals. The company has been doubling in size for the past few years.

“We’re primarily about two things: family and chocolate,” says Abel. “We make that message clear in the new packaging.”

“Packaging has absolutely had to do with our growth,” he says. “I used to prefer traditional printing, but with the quality of [Tap’s] HP Indigo Digital Press, it just amazes me what it has done.”

“Always keep developing,” he says. “As soon as you stop innovating, you’re done. So we love to keep coming up with new products and innovating. It’s just part of our everyday jobs.”

Loacker USA

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