Los Angeles — Mars Wrigley Confectionery U.S., LLC’s Dove brand is detailing the chocolate-making journey with the first Cocoa Farmers Market, an interactive experience highlighting the bean-to-bar process, at Santa Monica Place. The company is partnering with actress Minka Kelly for the event.
The two-day event, which runs June 26-27 from 10 am to 6 pm (PST), will feature product samples from Dove Chocolate, Mars Ice Cream and Dove Signature from the Cocoa Exchange. Attendees will also learn about the company’s partnership with CARE, a humanitarian organization fighting global poverty, which is working to empower women in Ivory Coast cocoa growing communities.
“As a food lover and cook, I’m curious about how my favorite foods are sourced,” says Kelly. “I was fortunate to travel with Dove Chocolate to Ecuador last year to see how they source the world’s best cocoa beans, and meet passionate farmers who opened their farms and homes to share their craft with me.”