Downs Clears Up Confusion Around Halloween, Candy


Washington, DC — Countering a number of articles and columns that misrepresented how consumers enjoy confectionery, NCA President and CEO John H. Downs, Jr. wrote an op-ed on laying out the facts regarding the role chocolate and candy play in a balanced lifestyle.

Downs reported that most U.S. consumers enjoy chocolate and candy two to three times per week, averaging about 40 calories and about one teaspoon of added sugar per day. Further, 90 percent of parents use Halloween as a springboard to discuss with children the role of confectionery in a balanced lifestyle.

He also touched on the Always a Treat Initiative, a voluntary program to provide consumers with information, options and support as they enjoy their favorite treats. Seven of the U.S. leading chocolate and candy companies have signed on to the agreement, which aims to have half of participating companies’ individually wrapped items contain 200 or fewer calories by 2022 and 90 percent of their products will bare front-of-pack calorie information.

“As people across the country embrace the yearly tradition of handing out and enjoying chocolate and candy this Halloween, we hope that they feel empowered by our efforts to provide them with more information, options and support,” Downs noted.