Washington — NCA President and CEO John Downs pointed out the important role the confectionery industry plays in the U.S. economy and “special moments with family and friends,” in a piece highlighting National Candy Month published on medium.com.
“Nearly 54,000 Americans work in confectionery manufacturing, with more than 550,000 jobs supported in related industries, including agriculture, retail, transportation and more. This means our industry has a powerful multiplier effect of 1:10.” Downs wrote.
He also called out the emotional and social connections the category has with consumers, noting 90 percent of Americans agree that chocolate and candy make holidays and celebrations more fun. Further, four of five Americans say emotional well-being is as important as physical well-being.
The piece also touched on the industry’s responsibility commitment through the Always A Treat Initiative, which aims to provide consumers with more information, options and support as they enjoy chocolate, candy, gum and mints. As part of the initiative, shoppers will see more products in pack size of 200 calories or less and front-of-pack calorie labels.
“Whether you’re enjoying salt water taffy on a boardwalk or cotton candy at the ballpark, there are so many fun ways to treat during National Candy Month — and throughout the summer,” Downs wrote. “As June wraps up and as you plan the rest of your summer travels, consider the fun and unique role chocolate and candy can play in your happy, balanced lifestyle.”