Enhanced Destination Retail Experience Returns to Sweets & Snacks Expo

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Washington, D.C. (March 28, 2018) – The 2018 Sweets & Snacks Expo will once again highlight the latest retail technology and merchandising solutions affecting shopper behavior for candy and snacks. This year, the Expo has partnered with WestRock, a leading provider of in-store technology solutions, to bring the latest merchandising, mobile and Internet of Things (IoT) systems to the show floor within the Destination Retail solutions center.

“From digital and mobile advancements to shelf lighting and improved sensory experiences, technology continues to enhance the brick and mortar shopper experience. We are excited to partner with WestRock to deliver a great showcase of retail technology for today and tomorrow,” commented Barry Rosenbaum, Expo chairman and president of Nassau Candy Distributors, Inc. “Destination Retail continues to be a must-see for retail attendees.”

Housed directly on the show floor with the Merchandising Gallery of Success, Destination Retail will also include hourly demonstrations of new technology, featuring:

Americhip – A global leader in advertising and marketing technologies, Americhip provides new retail advancements like 3D Hologram displays and video shelf talkers that propel sales forward.

Digimarc – Known as “The Barcode of Everything,” Digimarc is a leading innovator and provider of enabling technologies that create digital identities for a number of products, including candy and snacks.

EVRYTHNG – Using the IoT, EVRTHNG creates smarter product and packaging solutions that provide real-time insights for inventory tracking, protection and management.

InStore Screens – InStore Screens develops high quality retail video screens with built in high-resolution cameras for data analytics.

Scentisphere – A developer of scents for retail environments, Scentisphere helps gain shopper attention and purchase desire.

WestRock Enterprise Solutions – A Destination Retail partner, WestRock has one of the broadest portfolios of merchandising, packaging and shipping solutions for the candy and snack categories.

The 2018 Sweets & Snacks Expo, May 22-24, at McCormick Place in Chicago, Ill. will welcome more than 18,000 registrants from 90 countries.
Visit sweetsandsnacks.com/destination-retail to learn more about Destination Retail.

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About the National Confectioners Association (NCA)
The National Confectioners Association is the trade organization that advances, protects and promotes chocolate, candy, gum and mints, and the companies that make these special treats. As the leading association for the $35 billion U.S. confectionery industry, NCA educates the public to help ensure that it understands and appreciates the unique role that chocolate and candy can play in a happy, balanced lifestyle. Confections are produced in all 50 states, creating jobs for approximately 55,000 workers in more than 1,000 manufacturing facilities across the country. More than 400,000 jobs in agriculture, retail, transportation and other industries rely in part on the sale of confections for their livelihood. For every one job that is created by confectionery companies, another seven are supported in related industries. Learn more about the “Power of Sweet” at CandyUSA.com, or follow NCA on Facebook, Twitter and Instagram.

About the Sweets & Snacks Expo
Sponsored by the National Confectioners Association, the Sweets & Snacks Expo is the confectionery and snack industry’s most successful, world-class event. It is unrivaled in new product launches, business building solutions and innovations in merchandising. 18,000 qualified professionals attend with global presence from 90 countries. More than 850 companies displaying more than 4 acres of candy and snack products participate in the Expo. The event is held each May at Chicago’s McCormick Place.

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