Chicago — Enjoy Life Foods is the first food company in the U.S. to receive Palm Oil Free Certification, the company claims.
The free-from food specialist’s new Grain & Seed bars were the first to receive the endorsement, backed by the International Palm Oil Free Certification Accreditation Programme, while its Protein Bites will begin carrying the certification badge in June, according to Enjoy Life Foods. In total eight of the company’s SKUs will bear the certification.
Palm is the most used vegetable oil in the world, but conventional production of the ingredient has had significant negative impact on the environment, including large-scale deforestation, Enjoy Life Foods reports.
“Our goal is to demonstrate that there are opportunities to create delicious foods without having to utilize an ingredient that increasingly more consumers are looking to avoid,” says Joel Warady, general manager and chief sales & marketing officer at Enjoy Life Foods. “While several global food brands have made commitments to source sustainable palm oils — ourselves included — we believe that we can take our quest for sustainability to the next level. Our certifications are the cornerstone to building trust with our loyal consumers while being transparent about each and every ingredient that goes into creating our delicious free-from foods.”
For Enjoy Life Foods’ products that still use palm oil, the company will continue to purchase that ingredient from sources certified by the Roundtable on Sustainable Palm Oil, the company reports.