Henderson, NV — Ethel M Chocolates, a subsidiary of Mars, Inc., and maker of premium chocolates, is reviving the classic Mars Bar.
Originally manufactured beginning in 1932 by Frank C. Mars, according to the company, the Mars Bar was known for its “honest to goodness” milk chocolate, creamy nougat and whole toasted almonds. Until now, the company states, the bar has only been continuously available outside of the U.S.
“The Mars Bar is a favorite among chocolate lovers everywhere,” says Oren Young, general manager of Ethel M Chocolates. “That’s why we wanted to bring back this nostalgic treat in its original form, by using the unique, handcrafted touch only Ethel M can offer.”
Earlier this month, the company partnered with Fremont Street Experience in classic Downtown Las Vegas for the product launch. During the event, Ethel M Chocolates provided samples of the candy bar and captured visitor’s reactions to the product. Patrons passing by showed their “Mars Bar Face,” paying homage to vintage ads for the brand. The world’s largest digital Mars Bar, according to the company, measuring 1,500 feet in length, was also displayed on the Fremont Street canopy.
“Downtown Las Vegas was the perfect place for us to relaunch the Mars Bar,” says Young. “This was the original Vegas Strip, and while it has a modern look, it still has that iconic feel, which is what we want to accomplish with the relaunch of the Mars Bar under the Ethel M brand.”
The bars are available at all Ethel M Chocolates retail stores, including the company’s flagship store in Henderson, and at stores in McCarran International Airport. They can also be purchased online at EthelM.com, Amazon.com and select Cracker Barrel locations. CST