Expo Show Experience Improved With New, Enhanced Features

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Washington — The 2018 Sweets & Snacks Expo, running May 22 to 24 at Chicago’s McCormick Place, will offer attendees an improved show experience thanks to new features and enhanced elements, according to NCA.

In addition to boasting more than 150 first time exhibitors and the New Product Showcase, which will highlight more than 350 of the latest innovations, in-store technology provider WestRock Co. is presenting an enhanced Destination Retail experience with demonstrations of the latest technology and merchandising solutions to engage consumers.

This year IRI is sponsoring the Most Innovative New Product Awards, which uncovers the most inventive ideas, concepts and products in candy and snacks. The awards are given in nine categories as well as the best-in-show and small business innovator awards. Submissions are taste-tested by a panel of more than 20 leading retailers that represent in excess of $15 billion in category buying power, according to NCA.

The Expo will also feature a robust education schedule, featuring 24 sessions ranging from pre-show “Eye Opener” forums to Discovery Theater symposiums on the show floor. The education component, which is sponsored by Barry Callebaut AG, will cover topics such as consumer behaviors, flavor trends, omnichannel, digital and multi-cultural marketing.

First-time attendees will also be welcomed with a morning meet-and-greet session, where tips on how to get the most out of the Expo will be shared while networking with a vast community of candy and snack manufacturers, retailers and distributor attendees.

“The Sweets & Snacks Expo is committed to curating the newest and most innovative products and retail solutions for attendees, enabling them to anticipate what shoppers want with confidence,” says Barry Rosenbaum, Expo chairman and president of Nassau Candy Distributors, Inc. “From exploring new and innovative products to customized learning, the Expo is crucial to any successful candy, snack or specialty professional.”