Washington — Fairtrade International was recognized as the “gold standard” for fair trade labels, according to analysis conducted by Fair World Project, an independent advocacy group promoting fair trade for small-scale producers.
The report ranked eight fair trade and ethical labels on effectiveness in order to help clarify the “increasingly cluttered world of sustainability and ethical certifications,” Fairtrade International reports, noting it scored top marks in 31 out of 45 categories. The organization’s U.S. chapter, Fairtrade America, also received high scores in many categories.
“Fairtrade International is the oldest and globally best known fair trade label,” the report states. “Despite the development of new labels, it remains the primary actor in the sector acting as the main point of reference (many fair trade labels use or reference Fairtrade minimum prices).”
Overall trust and recognition of the Fairtrade mark in the U.S. rising, according to the organization. A Globescan study conducted by Fairtrade America found 75 percent of U.S. shoppers view brands they already buy more favorable if they carry a fair trade label.
“We are honored that Fairtrade International continues to be recognized as a global leader in sustainability and ethical standards,” says Dario Soto Abril, CEO of Fairtrade International. “But we’re never complacent. We know there is still much more to do before we achieve trade justice, including decent incomes for workers and producers, which we are actively working to achieve.”