Ferrara Assures Consumers Conversation Hearts Are Available


Chicago — Ferrara Candy Co., Inc. has stepped forward amid the recent news reports claiming a shortage of conversation hearts for the upcoming Valentine’s Day holiday to notify consumers its Brach’s Conversation Hearts are available at retailers across the country.

“Brach’s is and has been the leader in the conversation hearts category for years,” according to Hans Becher, general manager of Brach’s and seasonal confections at Ferrara Candy. “In 2018, Brach’s had 55 percent market dollar share among the top four brands in the segment. In terms of pounds sold, we outpaced our nearest former competitor nearly three to one. Brach’s size, texture, colors, sayings, flavors and quality provide the perfect sweet solution for those conversation heart lovers who are lamenting over reports that this Valentine’s favorite is not available this year.”

The company reports its tiny conversation hearts are available in classic flavors including wintergreen, banana, orange, lemon, cherry and grape as well as on-trend flavors including tropical fruit, very berry, and sweet and sour.

The brand also offers what it calls “culturally relevant phrases and colloquialisms” including TTYL (Talk To You Later), Adorbz, BFF and LYMY (Love You Miss You), as well as expressions such as Text Me, Yowsa, and ILU. These newer sayings join popular phrases more common to the category, such as Be Mine, Love You, Let’s Kiss, Miss You and Hug Me, the company reports.

Brach’s conversation hearts we introduced in the 1960s, according to the company. C&ST