Parsippany, NJ — Ferrero U.S.A., Inc. is celebrating Mother’s Day this year with a Facebook sweepstakes, which will give 100 women the chance to be featured on the Ferrero Rocher brand’s social media channels and each winner will receive a 24-ct box of the gold-foiled wrapped chocolates, the candymaker reports.
Consumer can enter by sharing a photo of themselves with their moms along with the hashtag #FerreroRocherCelebratesMom on the brand’s Facebook page. Post should include a description of their favorite moment with a mother, aunt or other special woman in their life, Ferrero reports.
“Mother’s Day is about honoring the things about mom that make her so special. How we do that might look a little different this year, but Ferrero Rocher wants to keep that ritual of demonstrating our appreciation and gratitude alive,” says Alessandro Rapali, senior vice-president of Ferrero North America. “Even though not everyone may be able to physically spend the day with mom this year, Ferrero Rocher will help honor moms by providing a platform to show our appreciation.”