Luxembourg — The Ferrero Group has completed its purchase of cookie, fruit and fruit-flavored snack, ice cream cone and pie crust businesses from The Kellogg Co.
“With this acquisition, we further strengthen our position in the key North American market by adding these iconic brands to our portfolio,” says Lapo Civiletti, Ferrero Group CEO.
Brands and related manufacturing facilities in the deal include Keebler, Mother’s, Famous Amos, Murray’s and Murray’s Sugar Free, Little Brownie Bakers, Stretch Island and Fruity Snacks, according to Ferrero. The newly purchased brands will be managed by Ferrara Candy Co., Inc., which was purchased by Ferrero in 2017.
Todd Siwak, Ferrara Candy CEO, says: “This transaction creates a leading snack platform with enhanced ability to be the growth partner of choice for our customers and win with consumers. We look forward to leveraging our manufacturing, distribution, marketing and go-to-market expertise as we reinvigorate and grow this strong portfolio of brands.”