Luxembourg — The Ferrero Group and its affiliated companies have finalized the purchase of Nestlé USA, Inc.
The purchasing firm reports the deal will bring more than 20 iconic U.S. brands into its portfolio including Butterfinger, Baby Ruth, 100Grand, Wonka and the exclusive rights to the Crunch brand for confectionery and other certain categories in the U.S.
“This outstanding portfolio of iconic brands with rich histories and tremendous brand awareness is a strong addition to Ferrero’s growing U.S. platform, which includes the recently acquired Ferrara Candy Company and Fannie May Confections Brands,” says Giovanni Ferrero, executive chairman of the Ferrero Group. “With our substantially increased scale and broader offering of high-quality products across the chocolate snack, sugar confectionery and seasonal categories, Ferrero is poised for continued growth in the key U.S. market.”
Nestlé USA’s three candy plants in Illinois and office space in California will be managed by Ferrara, Ferrero reports.