Parsippany, NJ — Ferrero USA, Inc. is celebrating the launch of its Kinder Bueno bar to the U.S. market with a “pop-up multisensory experience” — Kinder Bueno Sweeteasy. The exclusive pop-up event will take be located at 537 W 27th Street and will be open Friday, November 8 from 6pm to 12am EDT and Saturday, November 9 from 4 to 10pm EDT.
The Kinder Bueno Sweeteasy, according to the company, will include hidden layers and sweet surprises, inspired by the secretive discovery associated with a speakeasy. The interactive
experience provides attendees a first look and taste of the chocolate bar, which is already popular in Europe, as it hits shelves in the U.S.
As part of the experience, Ferrero reports, guests will be taken on a journey through the flavors and textures that make up Kinder Bueno, a brand that is more than 29 years old. “The unexpected surprises found in each of the Sweeteasy rooms spotlight and bring to life the bar’s three layers and key ingredients: the smooth milk chocolate, crispy wafer, creamy hazelnut filling and the delicate dark chocolate drizzle. In addition to drool-worthy stations, the Sweeteasy is packed with hidden treasures like secret doors and even a Kinder Bueno vault, offering attendees an experience that social media dreams are made of,” the company says.
“Kinder Bueno is unlike any other chocolate bar in the U.S., which is why we’re thrilled to showcase its premium, multifaceted taste to the public with our Sweeteasy,” says Noah Szporn, vice-president of marketing, Kinder, North America. “Each element of the Sweeteasy experience is carefully crafted to mimic the individual layers of a Kinder Bueno bar, offering attendees interactive and unexpected ways to engage and share.”
The pop-up will be open to consumers 21 years of age and older by reservation only
In addition, beginning today at approximately 12pm EDT, Ferrero is giving away 2,000 Kinder Bueno bars to the first fans that engage with special posts on Twitter and in its Instagram story.
Kinder Bueno bars have a SRP of $1.29 for singles and $1.99 for share size. C&ST