Akron, NY — Ford Gum & Machine Co, Inc., through a licensing agreement with Jelly Belly Candy Co., introduces Jelly Belly sugarfree gum based on popular flavors of the iconic jelly beans.
“Jelly Belly is a powerhouse brand recognized around the globe for their fun and unique jelly bean flavors,” says Steve Greene, senior vice-president of sales and marketing at Ford Gum. “We’re thrilled to expand our product options for consumers of all ages while remaining committed to our other specialty products including Big League Chew, Carousel gumball machines, and our line of Smarties bubble gum and candy.”
The company will premiere the line at the 2019 Sweets & Snacks show in Chicago, next month, with the first shipments going out in the first quarter of 2020. Initial offering in the line are Island Punch, Watermelon, Very Cherry and Berry Blue. The pellet gum will be available in 12-ct blister packs with a SRP of $1.49.
“We’re excited that consumers will be able to experience our amazing flavors in a new way,” says Rob Swaigen, vice-president of global marketing at Jelly Belly. “As a leader in the gum industry with manufacturing based in the United States, Ford Gum is an ideal partner to bring the authentic flavors of Jelly Belly beans to this new category.”
“Purchase interest for a Jelly Belly sugar-free gum was very high among both Jelly Belly fans and gum enthusiasts. We’re honored to team up with such a creative and well-respected brand to create a product that candy consumers of all kinds can enjoy,” adds Brian Heiser, director of marketing at Ford Gum.
The pack design incorporates the iconic Jelly Belly logo and Jelly Belly jelly beans with an emphasis on the gum’s flavor and sugarfree attributes. C&ST