Frito-Lay, Yogurtland Team On Flamin’ Hot Topping


Irvine, CA — Just in time for the holiday season, Frito-Lay North America, Inc.’s Cheetos Flamin’ Hot snacks will debut as the next limited-edition topping at Yogurtland Franchising, Inc. stores nationwide. The spicy snack-topped frozen yogurt will be available starting December 2.

“This year we’ve introduced our fans to a variety of new toppings and flavors and Cheetos Flamin’ Hot topping is by far the most unique. We know our fans are headed into this holiday season ready to spice things up,” says Jacob Dubin, marketing leader at Yogurtland.

Kicking off the partnership, Chester Cheetah will be hosting a special event on December 7, at the Main Place Mall in Santa Ana, CA, giving consumers the chance to win branded merchandise while enjoying the new topping, Yogurtland reports.

“For years, innovative food mash-ups have been quintessential for our fans making Cheetos more than just their favorite snack — but a part of their lifestyle,” says Brandi Ray, senior director of marketing at Cheetos. “We’re excited to partner with Yogurtland on this new sweet and spicy combination that is bound to be a surprisingly delightful treat for Cheetos and Yogurtland fans alike.”