Frutarom Receives Organic Certification For Annatto-Based Color

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New York — Frutarom Natural Solutions Ltd., a division of International Flavors & Fragrances, Inc. (IFF), has received organic certification for its natural annatto color from the USDA and European Organic Certifiers Council, the supplier reports.

Annatto seeds and extracts provide a yellow to reddish color for food and beverages and is quickly becoming one of the most economically important natural colorants globally, according to Frutarom.

“Organic colors are an integral part of the established clean label trend, meaning that the colors support our customers’ efforts to satisfy consumer needs,” says Yoni Glickman, president, Natural Product Solutions of IFF Frutarom “Organic certification has become the standard of the industry, especially as it involves all aspects of growing, harvesting, extracting, and maintaining full traceability of the ingredient, from seed to final product.”

To support the organic color’s production, the supplier registered and trained more than 50 annatto seed farmers in in Peru, and Frutarom reports it can maintain full traceability on the growing and harvesting processes.