Global Ready-To-Eat Popcorn Market To See Double-Digit Gains


London — Worldwide sales for ready-to-eat popcorn are anticipated to rise 13 percent by 2023, according to Technavio, which reports 39 percent of the growth will come from North America.

Demand for healthier snacks and evolving taste preferences are expected to be market movers during the forecast period, the research company reports.

Shoppers searching for different products and new experiences are driving preferences for unique savory snack items, giving rise to new brands, line extensions and product innovation, according to Technavio. This is particularly true for millennial consumers, which manufacturers are attempting to reach with bold flavor and ingredient decisions such as fruit-flavored chutney and barbecue popcorns.