Portland, OR — Worldwide sales for gluten-free products are expected hit $7.5 billion, representing an increase of 7.2 percent, compounded annually, through 2027, according to Allied Market Research. During 2019, gluten-free sales totaled $4.3 billion.
Increasing incidences of gluten intolerance, rising demand from millennial consumers and a surge in marketing activity is expected to lift the sector, according to the research company.
However, misconceptions about gluten-free diets and the relatively higher price of these items have the potential to impede growth. While shoppers are showing more commitment to healthy food habits because of COVID-19, there has been a steep drop in investment among small- and mid-size manufacturers, which is impacting the global gluten-free market in adverse ways, according to Allied Market research.
By type, gluten-free bakery is expected to be the leading segment during the forecast period, according to the market research.
During 2019, c-stores account for two-fifths of the global gluten-free market and the channel is expected to maintain this leading position through 2027, the market research company reports.