On-The-Go Lifestyles Boosting Meat Snack Sales



Centennial, CO — Consumer trends around on-the-go snacks and demands for better-for-you options are driving the meat snack market, according to National Cattlemen’s Beef Association (NCBA).

During the past year sales in the sector increased 7 percent, according the trade group, which notes meat snacks are second only to chips in the salty snack category.

“Beefy jerky provides all the convenience of a traditional savory snack with no cooking or refrigeration needed, but packs a punch a protein and essential nutrients that make it stand out in the snack aisle,” says Alisa Harrison, NCBA senior vice-president of global marketing and research.

In addition, research reveals three-quarters of consumers are seeking better-for-you snacks options, and meat snacks are outselling seeds, party mixes and pita chips combined, according to the association.

Date coding made easy with Redimark

confectionery leadership award

candy hall of fame