Go Organically Brand Partners With First Book Promoting Literacy, Education

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A Woodbine Elementary School teacher shares a story from a First Book donation.

Allendale, NJ – Woodbine Elementary School in Sacramento has received a $5,000 donation from the Go Organically Gives Back Literacy Program, a national initiative led by The Promotion In Motion Cos., Inc. organic fruit snack brand to encourage children’s literacy. In addition, the company made donations to 50 schools across the country through a partnership with First Book.

With many of Woodbine Elementary School’s funds being allocated towards lunch subsidies for students, educators at the school requested additional financial support to invest in educational programming, according to Promotion In Motion. The school will use the donation for a Backpack Reading Program, outfitting classrooms with books for use both at home and in school to promote literacy and education throughout the year.

The Go Organically Gives Back Literacy Program kicked off on August 9, National Book Lovers Day, partnering with First Book, a nonprofit social enterprise focused on equal access to quality education for kids in need. Consumers had the opportunity to vote for one of five finalist schools to receive the $5,000 donation. The five finalists were:

Teachers at Woodbine Elementary School show off the proceeds of the $5,000 donation from the GoOrganically Gives Back literacy program.
  • Woodbine Elementary School, Sacramento, CA
  • Higginson-Lewis K-8 School, Boston, MA
  • Gordon J. Lau Elementary School, San Francisco, CA
  • Math and Science Leadership Academy, Denver, CO
  • William Walker Elementary, Portland, OR

Finalists were chosen by staff from Go Organically Fruit Snacks and First Book based on current needs and identification of where the biggest impact could be made in local scholastic communities.

“We’re excited to provide local schools with the supplies they need for the upcoming school year through our Go Organically Gives Back Literacy Program,” says Josh Shapiro, senior vice-president of marketing for Promotion In Motion. “We’re extremely grateful for our partnership with First Book as they have provided us the opportunity to reach more schools, students, and teachers than we could have imagined. We believe this is just the start for Go Organically in giving back to local communities.”

“First Book is committed to making sure that all kids, no matter where they go to school, have access to the best books and educational resources available,” adds Georgia Gillette, vice-president for strategic alliances at First Book. “We are so grateful to Go Organically for this partnership, and the opportunity to distribute books and resources where they are needed most, and to get kids excited about reading and learning.”

As part of the program, consumers who voted had the chance to win prizes including e-readers, beanbag chairs and Go Organically Fruit Snacks. The company also granted $100 each to 50  participants in the Book Wish program, which is operated by First Book and allows educators and community members to post requests for classroom supplies, backpacks, books, and other needs.