New York — Brent Franks has been appointed COO for Godiva Chocolatier, Inc., a freshly created position developed to drive operational excellence across the company’s global footprint as it aims to move beyond formal gifting into new channels and categories, the candymaker reports.
Franks brings more than three decades of experience leading complex operations at large, publicly traded companies, according to Godiva. He most recently served as COO, international, for Aramark Corp. Prior to that, he worked at Pepsi Bottling Co. for 29 years, which included serving as president of Pepsi Mexico.
“Godiva is at a pivotal point where the role of COO is necessary to ensure that operational excellence will scale at the same pace as our aspirations for global business growth,” says CEO Annie Young-Scrivner. “Brent is a proven leader who brings a combination of operational expertise, outstanding customer service, and inspirational leadership to the role. I look forward to realizing the full potential that Brent’s impressive experience represents for our business as we continue to make our brand more accessible through our Godiva Cafés and the expansion of our consumer packaged goods business.”