New York — Candy is an excellent model of a category that operates with transparency at its core, while offering consumers a little bit of indulgence, according to Jaclyn London, MS, RD, CDN, and nutrition director at the Good Housekeeping Institute at Hearst Magazines.
London stated in the article “Why ‘Clean Eating’ Is Total BS” that the idea of transparency is one she wishes would gain popularity as it indicates an item is exactly what it claims to be. She relates that she loves candy for this reason, as the category accurately represents itself to consumers.
“No one bought a candy bar thinking it was anything other than a treat,” London said. “Is your candy bar a candy bar, or is it pretending to be an energy bar? If it’s the latter, put it back and go for the real thing.”
She went on to highlight the role indulgent foods play in a balanced lifestyle, while noting that obsessing over ingredients and checking food labels constantly doesn’t equate to a healthier life.