Government Data Shows Americans Consume Candy in Moderation

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WASHINGTON, June 15, 2016 — There’s no confusion among consumers when it comes to understanding the unique role that confections can play in a happy, balanced lifestyle, and they are choosing their moment to enjoy them in moderation, according to the National Confectioners Association.

Most people in the U.S. enjoy candy about twice per week, averaging about 40 calories per day from confectionery items. Chocolate, candy, gum and mints account for less than 2 percent of the average American’s overall caloric intake, and an average of about one teaspoon of added sugar per day – according to the National Health and Nutrition Examination Survey (NHANES) issued by the U.S. Department of Health and Human Services.

“Americans understand that candy is a fun and transparent treat that can be enjoyed in moderation as part of a happy, balanced lifestyle,” John Downs, president and CEO of the National Confectioners Association, said. “As a father and grandfather myself, I can relate to families around the country who embrace the unique role candy plays in family traditions and celebrations. I applaud the moms and dads who teach their children solid nutrition habits and the importance of moderation.”

June is National Candy Month, and the National Confectioners Association will be helping Americans celebrate by highlighting innovation in chocolate, candy, gum and mints, and spotlighting the men and women who make the special treats that have played an important and unique role in cultural traditions and seasonal celebrations for thousands of years.

“The companies that make chocolate, candy, gum and mints are constantly developing new products and packaging, as consumers increasingly expect more transparency when it comes to calorie counts and ingredients in what they eat and drink,” Downs said. “From front-of-pack calorie labels that put information right at consumers’ fingertips to creating a wide variety of options that can bring a little enjoyment to any occasion, we are providing consumers with the information, support and options they need to make the choices that are right for them.”

For more information on the companies that make chocolate, candy, gum and mints, and how these treats can fit into a happy, balanced lifestyle, visit CandyUSA.com and follow NCA on Twitter (@CandyUSA), Instagram (@CandyUSA), Snapchat (CandyNCA), and Facebook (NationalConfectionersAssociation).

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The National Confectioners Association is the trade organization that advances, protects and promotes chocolate, candy, gum and mints, and the companies that make these special treats. As the leading association for the $35 billion U.S. confectionery industry, NCA educates the public to help ensure that it understands and appreciates the unique role that chocolate and candy can play in a happy, balanced lifestyle. Confections are produced in all 50 states, creating jobs for approximately 55,000 workers in more than 1,000 manufacturing facilities across the country. More than 400,000 jobs in agriculture, retail, transportation and other industries rely in part on the sale of confections for their livelihood. For every one job that is created by confectionery companies, another seven are supported in related industries. Learn more about the “Power of Sweet” at CandyUSA.com, or follow NCA on Facebook, Twitter and Instagram.

Contact: Christopher Gindlesperger, (202) 534-1440

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