Green Rabbit Names Three CPG Veterans To Board


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Braintree, MA — Roger McEldowney, James McCann and Paal Gisholt have been named to the board of directors for Green Rabbit, a leading ecommerce cold chain logistics provider.

A 1999 Candy Hall of Fame inductee, McEldowney brings more than 35 years of experience in the confectionery industry, including broker, distribution and manufacturing, to the board.  Throughout his career, McEldowney has invested and implemented significant technologies to improve sourcing and supply chain management, according to Green Rabbit.

McCann is an investor that current sits on the board of 34 companies “encompassing some of the most exciting organizations in retailer technology” such as Bowery, Datasembly, Takeoff Technologies and Flashfood, Green Rabbit reports. He has more than 20 years of grocery industry experience, including serving as CEO of several Tesco plc businesses in Europe and Asia.

With more than 20 years of experience in scaling technology-based consumer brands, Gisholt is an award-winning entrepreneur who currently serves as founder and CEO of AQ Nutrition, a direct-to-consumer business. Previously he was CEO for Guidepost Growth Equity-backed SmartPak Equine, a business he scaled to $140 million through a disruptive business model, proprietary technology and compelling customer experiences, according to Green Rabbit.

“Green Rabbit is on a mission to become the delivery and fulfillment backbone of the perishable food and grocery industries,” says Joe Melville, co-founder and CGO of Green Rabbit. “The new independent board members will provide valuable strategic guidance to help us scale to meet the incredible market opportunity in front of Green Rabbit. Individually, we are fortunate to have each of these members on the board. Together, they provide a powerful combination of experience and blend of skills to help take Green Rabbit to the next level.”

The board of directors announcement comes on the heels of Green Rabbit receiving a $31 million minority investment from Guidepost Growth Equity.