H-E-B Overtakes Trader Joe’s On Dunnhumby Retailer Preference Index


Chicago — Texas-based H-E-B, LP was rated the top U.S. grocery retailer on the dunnhumby Retailer Preference Index, taking the top spot from Trader Joe’s, which held the leading position for the past two years, according to the data science company.

Dunnhumby reports a sustained focus and excellence on assortment relevance and private brands helped lift H-E-B into the top spot.

Behind H-E-B was Trader Joe’s, followed by Amazon.com, Inc.; Market Basket; Wegmans Food Markets, Inc.; Costco Wholesale Corp.; Aldi, Inc.; Sam’s Club; Walmart, Inc.; Publix Super Markets, Inc.; WinCo Foods, Inc.; Fresh Thyme; Sprouts Farmers Markets, Inc.; and Wakefern Food Corp, Inc.’s ShopRite.

The survey of 7,000 U.S. households also found that convenience has grown more important than most other needs because of efforts from traditional grocers. Although it is not as important as price or quality, the two most important consumer needs, convenience’s impact on emotional bonds and financial performance has doubled during the past three years, dunnhumby reports.

“One of the most important findings is that leading traditional regional grocers are experiencing a resurgence in customer preference, by winning with relevance and convenience,” says Jose Gomes, president of North America for dunnhumby. “If they can compete on price and quality — the value core for grocers — they are especially well-positioned to fend off the growing threat of non-traditional players. This also leaves them better insulated against an economic downturn. In the end, there is no ‘one size fits all’ approach to winning in this market, and retailers with Customer First strategies are most likely to fare best.”