Haribo Plans September Groundbreaking For First U.S. Plant

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Pleasant Prairie, WI — Haribo of America, Inc. is tentatively slated to start construction on its first North American production facility, located in Wisconsin’s Kenosha county, this coming September pending any shifts in the timeline caused by COVID-19 safety guidelines, the company reports.

On May 11 the Pleasant Prairie Plan Commission approved the first phase of the candymaker’s operational plans. The project will be built in four phases, and the first phase will be centered on constructing a 487,000-square-foot building with warehouse and offices, Haribo reports. The space will feature a three-story production area that will be attached to a building with administrative offices. The 87,000-square-foot warehouse will be connected to the production building by a 475-foot long passageway.

“We’re reaching our 100th Anniversary at Haribo this year, and we’re excited to celebrate that with continued progress on our first U.S. factory,” says Arndt Ruesges, Haribo chief production officer. “We’re thrilled with reaching each milestone and are proud to partner with the Village of Pleasant Prairie to make that happen. We founded our business on the principle of quality and inspiring moments of joy through our treats, and our new factory will help us continue that tradition and produce gummies for our consumers for generations to come.”

Once operational, the facility will employ up to 385 full-time workers and will start by producing the candymaker’s iconic Goldbears, Lauren Triffler, head of corporate communications, tells Candy & Snack TODAY, noting the U.S. plant will be able to produce 66,000 tons of gummi bears annually. Eventually the plant will also make Sour Goldbears, Twin Snakes and Starmix gummies.