Haribo Selects Wisconsin Site For First U.S. Factory


Rosemont, IL — Haribo of America Inc. will build its first U.S. factory in Kenosha County, located in southeastern Wisconsin, the company reports.

The candymaker purchased the property after several years of searching for a location, according to Rick LaBerge, executive vice-president and COO of Haribo of America. “In an elaborate process, we examined many different sites,” he says. “We are very excited to announce this important decision today.”

The site will be one of the largest facilities in the industry, according to Wes Saber, executive vice-president and CFO, who notes the location provides ideal conditions for further company growth.

Hans Guido Riegel, managing partner of the Haribo Group, says: “The decision to build a manufacturing facility in Wisconsin is of great importance for the Haribo Group. Haribo of America is the fastest growing sugar confectionery business in the U.S.A., hence the strategic importance of our manufacturing facility to commence production in 2020.”