Hershey Acquires barkTHINS Snacking Chocolate

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Hershey, PA — The Hershey Co. purchased Ripple Brand Collective, LLC, a privately held company based in Congers, NY that owns the barkTHINS snacking chocolate brand.

“This acquisition is a great addition to our Hershey chocolate portfolio and enables us to expand our mass premium offerings into this growing and on-trend category,” says Michele G. Buck, president, North America, Hershey.

“Since its launch in 2013, barkTHINS has quickly become a favorite snack brand due to its commitment to using simple ingredients, fair trade cocoa, non-GMO certification and no artificial flavors or preservatives,” Buck adds. Shee also notes “barkTHINS is a very attractive and uniquely crafted brand that essentially created a new form of chocolate snacking. Made with high-quality dark chocolate, nuts and other ingredients, barkTHINS addresses key consumer trends such as premium, high-quality ingredients and snacking. We look forward to building barkTHINS by leveraging Hershey’s scale at retail.”

The barkTHINS brand is largely sold in the U.S. in take-home reclosable packs and is available in the club channel as well as select natural and conventional grocers. Annual net sales of the business in 2016 are expected to be in the $65 million to $75 million range, Hershey reports. Terms of the deal were not disclosed.

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