Hershey, PA — The Hershey Co. unveiled its expanded Hershey’s Chocolate World Times Square Attraction this week. According to the company, the store will give approximately four million visitors a year more ways to experience chocolate and Hershey brands than ever before, from an authentic camper where customers can enjoy made-to-order s’mores, to the warm-baked goods and Hershey-inspired treats at the Hershey’s Kitchens Bakery.
“Hershey was the first confectionery company to create a destination for people to experience our brands firsthand, with a legacy spanning nearly 50 years,” says Suzanne Jones, vice-president, The Hershey Experience. “Today, we’re proud to push our legacy forward in Times Square, the crossroads of the world. We’ve succeeded in creating a landmark destination where chocolate lovers will experience something unlike anything they’ve seen, smelled or tasted before.”
The Hershey’s Chocolate World Times Square Attraction marked the grand opening with an official “Plume” cutting, an oversized version of the beloved ribbon from a Hershey’s Kisses milk chocolate candy. The holiday-inspired grand opening event also featured a Hershey’s melted hot chocolate toast, musical entertainment from the harmonizing voices of Milton Hershey School’s New Horizons Choir and a special gift for the first 1,000 attendees. Customers received a first-hand look at the in-store elements that make the Hershey’s Chocolate World Times Square store a truly one-of-a-kind attraction.
Located in the 20 Times Square building at 701 7th Avenue, the site is nearly three times the size of the original location.
Through a partnership with The Culinary Institute of America , the Hershey’s Kitchens Bakery, offers a line of warm-baked goods and beverages, including Hershey’s Triple Chocolate, Reese’s Peanut Butter and Cookies N’ Creme brownies, Hershey’s Double Chocolate S’mores, Hershey’s Melted Hot Chocolate and Hershey’s Chocolate Spritzer.
“Hershey’s products lend themselves to the type of hand-crafting work that we at The Culinary Institute of America have trained our whole careers for,” says Certified Master Chef Brad Barnes. “For the past year, world-class chefs at CIA have been working behind-the-scenes with Hershey’s Chocolate World Attraction to discover innovative ways to bring the brand to life through our exclusive desserts and treats offered at the Hershey’s Kitchens Bakery.”
The site also features a state-of-the-art, 91-foot digital billboard that soars 10 stories above Times Square.