Hostess Adds Iced Lemon, Unicorn CupCakes To Everyday Portfolio


Kansas City, MO — Hostess Brands, Inc. is adding Iced Lemon and Unicorn varieties to its CupCake brand’s everyday portfolio, according to the company, which reports both items started as limited-time offerings that were added permanently because of overwhelming popularity. 114039 HST CUP Unicorn19 MP 0719r1 LF CMYK HR Highres

Unicorn CupCakes are creme-filled yellow cakes with pink and purple specks topped with teal icing, sprinkles and pink piping. The lemon variety has a tart yellow cake, citrus crème and vibrant yellow icing.

“From new taste sensations to vibrant and aesthetic innovations, these two new cupcake offerings echo Hostess’ commitment to bringing happiness to our consumers through snacking,” says Chad Lusk, Hostess Brands senior vice-president and CMO. “Now more than ever, it is vital we continue to bring joy to families through our delicious products, and we are proud to continue serving up creative ways for our fans to enjoy a sweet snack.”

With a SRP of $2.99, eight-ct boxes of the new items from the CupCake brand ship in six-ct cases.