Kansas City, MO — Chad Lusk has been named senior vice-president and chief marketing officer for Hostess Brands, LLC, which is moving its marketing and category management team to a new corporate office in Chicago, the commercial baker reports.
While some marketing and sales functions will shift to Chicago, Hostess will maintain its corporate headquarters in Kansas City, the company reports. All marketing and category management employees have been offered opportunities to relocate to Chicago and Hostess reports it will be added positions at the new office in the coming months.
In his new role, Lusk will be responsible for overseeing consumer insights and analytics, brand strategy and innovation, according to the company. Previously he served as executive vice-president and chief marketing officer at Chamberlain Group, Inc. Before that we worked as chief strategy officer and later senior vice-president of marketing at Ferrara Candy Co., Inc.
“Chad is a dynamic and deeply experienced brand marketing executive whose leadership, insights, market expertise and creative approach will be invaluable as we move into this next stage of development for the Hostess brand,” says Hostess CEO Andy Callahan. “At the same time, relocating our category sales and marketing functions to Chicago creates the opportunity to tap into the region’s deep pool of food marketing talent and further strengthen our capabilities in these critical areas as we continue to grow.”