IRI Enhancing AllScan C-Store Tracking With Data From Top Chains

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Chicago — IRI AllScan Convenience Store Tracking service will now incorporate account-level insights from 17 of the top 20 c-store chains, including 7-Eleven, Inc.; Circle K Stores Inc.; Casey’s General Stores, Inc. and WaWa, Inc.

The company reports that with scanner-based, POS data from nearly 30,000 stores, it offers the most comprehensive, granular and accurate market read available. This data set becomes a vital tool for CPG companies, as the c-store channel continues to find growth opportunities and reaches 98 percent of the U.S. population, according to IRI.

“The convenience store channel is very important to our clients, and IRI is committed to continuously innovating and expanding the AllScan service, which generates unprecedented insights, provides stand-alone information or works in combination with IRI’s multi-outlet POS tracking solutions,” says Robert I. Tomei, president of Market and Shopper Intelligence for IRI. “Since its inception in 2007, AllScan has been trusted to deliver proven, consistent and accurate growth by generating insights and market intelligence across a broad range of CPG manufacturers.”