Jacobs Tapped To Lead Topps’ Global Confectionery Division

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New York — Tony Jacobs has been promoted to president of The Topps Co., Inc.’s Global Confectionery Brands division, charged with advancing and evolving the company’s Bazooka Candy Brands portfolio.TonyJacobs-HEADSHOT-Cropped

In his new role, Jacobs will oversee more than 200 global team members in driving marketing, product development, sales, operations and finance for the confectionery business, Topps reports.

Previously, he served as global general manager for Topps’ confections. In that position, Jacobs was instrumental in expanding the company’s portfolio, which has been growing more than 10 percent during the past two years in the U.S. and is experience rapid international development, according to the company.

A regular at industry events, Jacobs is an active member of NCA, serving on the board of trustees for the past three years and currently working as chairman for the Association’s CandyPAC.

Prior to joining Topps, he worked for more than a decade in marketing roles at Nabisco, Unilever plc and The Dr Pepper Snapple Group.

Michael Brandstaedter, president and CEO of Topps, says: “Tony and his team have continued to deliver strong growth that has outpaced the category year after year, driven by breakthrough innovation, and sales and marketing excellence. Tony has delivered results that have been critical to driving Topps overall success, and I am confident his relentless commitment to building Topps confectionery business will lead to even greater success moving forward.”