Just Born Hosting 11th Annual Peeps Drop New Year Event

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Families enjoy the fun at the 8th annual PEEPSFEST at SteelStacks on Saturday, Dec. 31, 2016, in Bethlehem, Pa. The annual two day festival consists of family friendly activities and a PEEPS Chick Drop along with fireworks at dusk. (Jeff Fusco/AP Images for Just Born Quality Confections)

Bethlehem, PA — For the 11th year running, Just Born, Inc. will host its Peepsfest and Chick Drop celebration, a family focused two-day event centered around New Year celebrations.

The 400 pound, nearly five-foot high chick will be dropped at 5:15 pm on December 31 at Bethlehem’s SteelStacks, a 10-acre campus dedicated to arts, culture, family events and community celebrations.