Just Born Supporting United Way With Sweepstakes Awarding Plant Tour

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Bethlehem, PA ­— Just Born, Inc. is hosting a nationwide sweepstakes to support the United Way of the Greater Lehigh Valley (UWGLV) and the grand prize is a trip for four to tour the candymaker’s Peeps production site. The contest marks the first time consumers will be invited into the Just Born factory, according to the company.PEEPS® Helping Peeps Logo

To enter, consumers are encouraged to donate $5 or more to UWGLV by visiting unitedwayglv.org/peeps or texting “peepsunited” to 40403. Donations will support United Way’s work with community schools, according to the candymaker.

“Although we’ve had many requests and lots of fans show up at our doors over the years, the Peeps factory has never been open to the public,” says Matt Pye, senior vice-president of sales and marketing at Just Born. “We couldn’t think of a better reason to open our doors for the first time than by teaming up with our local United Way to help give back to the community that Peeps calls home.”

Entries can be made through April 8, and the grand prize winner will be revealed at the United Way’s Day of Caring event on April 18.