Just Born Sweepstakes Raises $70K For United Way

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Bethlehem, PA — Through its Peeps Helping Peeps sweepstakes, Just Born, Inc. raised $70,000 to support local education programs developed by the United Way of Greater Lehigh Valley (UWGLV), the nonprofit organization.

Jennifer Nallo, of Westminster, MD, won the grand prize in the contest and is a huge Peeps fan that has entered the famous Carroll County Peeps Show diorama contest many times, according to the candymaker.

A Peeps diorama made by sweepstakes winner Jennifer Nallo.
A Peeps diorama made by sweepstakes winner Jennifer Nallo.

The sweepstake’s top prize is the “ultimate Peeps experience,” which includes a trip to Bethlehem, PA, a shopping spree at the Peeps & Company store and an exclusive factory tour, which marks the first time the general public will be allowed inside a Just Born production facility.

“We are thankful to each and every person who joined us to make this historic impact in the Greater Lehigh Valley. They are truly Peeps Helping Peeps, and we’re proud to work together to make our community the very best place it can be. Imagine what would happen if everyone gave just 27 cents a day. Together, we can make an astonishing, multi-million dollar difference,” says Campaign Co-chair David Shaffer, Just Born co-CEO.