Kellogg To Buy RXBAR Maker

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Battle Creek, MI — The Kellogg Co. has agree to purchase Chicago Bar Co., LLC, manufacturer of RXBAR brand protein bars, for $600 million, the acquiring firm reports.

Chicago Bar Co. will remain a standalone business, while leveraging Kellogg’s scale and resources to continue driving growth, according to Kellogg.

“RXBAR is a unique and innovative company,” says Steve Cahillane, Kellogg CEO. “Adding a pioneer in clean-label, high-protein snacking to our portfolio bolsters our already strong wholesome snacking offering. With its strong millennial consumption and diversified channel presence including ecommerce, RXBAR is perfectly positioned to perform well against future food trends.”

The bar line includes 11 varieties as well as seasonal and limited-edition items that are distributed across the U.S., according to Kellogg.

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